Every Door Direct Mail® (EDDM®)
What is EDDM®?
Every Door Direct Mail® (EDDM®) is Affordable, Targeted Advertising , offered by the United States Postal Service (USPS), allowing your marketing strategy to reach potential customers without maintaining a mailing list or even knowing their address. Choose the mailing routes you determine to be priorities (by neighborhood, city, or ZIP code), and your mailers will be delivered to each active address on those routes.
We print approved EDDM® sizes from 6.5" x 9" to 11" x 17" on 14 pt. paper stocks.
The most popular Every Door Direct Mail® sizes are:
- 6.5” x 9”
- Tri-fold menus 4.25" x 14"
Direct mail postcards are available in matte and high-gloss UV finishes, bundling in sets of 100 is also available to meet USPS requirements for EDDM®
How Effective is EDDM®?
Direct mail is interactive and tangible, it is easily shared between household members and friends (not everyone is online), it can be creative and unique, it complements a digital marketing campaign.
How Does USPS EDDM® Work?
Step 1. Define Your Marketing Strategy and Goals
• Acquire new customers, especially within a specific local area?
• Build awareness for a location?
• Drive traffic to a location, on foot or online?
• Spend efficiently on marketing?
Step 2. Design and Print Your Mail Pieces
We design and print your mail piece according to the USPS physical standards and print placement guidelines.
Step 3. Create or Use an Existing USPS.com Account
We can take care of the hassle of creating the account on behalf of your business, you will get the email confirmations for the mailers you send.
Step 4. Select The Mail Routes
Based on your marketing objectives, we'll help you choose the mail routes according to the USPS interactive map.
Step 5. Your Mailing Cards Are On The Way!
We pay for the postage on behalf of your company, sort the mailing pieces and send them to the respective post office.
Ready to get started?
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